Well & Truly “Naughty-ish” by Creature London – CampaignLive



Crisp brand Well & Truly has launched its first TV ad encouraging the public to treat themselves with some baked corn snacks.

What at first appears to be an ad for corn is quickly interrupted by an announcement which reads, “We’re having some trouble loading your service. Please try again after you’ve grabbed yourself a snack.”

Taste buds are told to “stand by” as the ad is taken over by a Well & Truly “naughty-ish” snack. The work was created by Haley Koehn and Whitney Tam.

The campaign first launched in April with satirical backgrounds for workers to use during video calls on April Fool’s Day.