Music-inspired Chateau Denmark to open in London’s West End – Business Traveller

Signature rooms will feature ‘maxi-bars’, which the hotel describes as “perfect for hosting, ghosting and other illustrious pursuits”.

Running from Charing Cross Road to St Giles High Street, Denmark Street has been associated with British popular music since the 1950s, and is where The Rolling Stones recorded their first album, and where the Sex Pistols once lived.

The hotel is being developed by “immersive media district” Outernet Global, in collaboration with “leading hospitality personality” Carrie Wicks’ CAW Ventures.

Commenting on the news Carrie Wicks said:

“By the time we open next year, more than ever people will need to have it their way, connecting however they wish. In 2021, together we’ll present the next chapter of staying up or waking up in London”.